Luke is an english illustrator based in the South of England. He works mainly across Europe for companies such as British airways and the financial times.
Luke's lecture was comprised of two main elements one was talking to us about his career in illustration and the second was giving us tip on how to succeed in the creative industries.
Throughout the lecture Luke explained how he got into illustration, gained clients, kept clients and much more all the while suppling us with useful tips; these tips are listed bellow.
-Be polite. Although this should be used in everyday life its good to remember. Always be punctual, polite, don't argue with the art director who is commissioning you and when you get a job offer always reply ASAP don't make them wait like some people do.-Don't join an agency to early. Joining an agency as soon as you leave university is not advised. Its a better idea to spend a while working on your portfolio and getting a better understanding of the industry as if you have no knowledge of the industry an agency may take you for a ride.
-Planning. Always plan before producing work, it pays of to produce a 'rough' (a rough sketch) so the art director can say if they like the direction you are going in. This can save alot of time and effort. You should spend roughly 10 of the time you have for the project planning.
-Let your self recharge. Don't work all the time, you need to relax and let your brain cool down. If you are constantly working your ideas will become diluted and forced.
-Keep experimenting. It always pays experiment and try new things, you never know if you are going to like a new style unless you try it.
-Don't worry about your style. You will create your own style naturally over time, if you start worrying a threating over your style it wont be as pure and you will loose sight of what else is important such as the work you are doing at the time. Don't force it, it will just happen.
-Make your self stand out. When self promoting you have to remember that around 50 or more people are doing the exact same thing a week, so you need to stand out and make an impression. Luke does this in quite an interesting way, he sends art directors letters with his website on the back in a nice font and them the art directors name hand written on the front. These letters are sent out quarterly, about 150 at a time.
Each of these tips are useful and I am sure they will all come in useful at one point in my career.
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